Campaign Film / Visual World · 2026

Astana Phygital Games

A high-energy visual world connecting competitive gaming, physical performance and future-facing spectacle.

Overview

A family of campaign films developed as one coherent system: graphic characters, live-action energy and distinct visual languages for multiple disciplines.

ROLES
Direction · Visual Development · AI Production
Selected film frame 01

Approach / Process

  1. 01Campaign direction
  2. 02Character and world development
  3. 03Film production and finishing